“In these economic times,” freelancers are booming...

I read an article yesterday that noted how often the phrase “especially in these economic times” is being used in the media. As an unstoppable optimist, I’d like to turn news of our current economic downturn into an upswing for all freelance writers out there. Here are some positive things that have happened this past year:

1. I’ve found that while more companies have laid off full-time employees in their marketing departments, they still have work that needs to get done. Hence, freelancers save the day. Freelancers are a bargain because companies don’t have to pay health benefits, paid days off or sick time—something that costs employers an average of 20-35% of a full-timer’s comp package. And we don’t stand around the water cooler, idling.

2. I’ve found that once I’m “in the door” with a client company, I can parlay project work into a long-term relationship. Even after the Great Recession passes, I believe companies will still be looking to run lean and mean. Again, freelancers save to day (and the budget). Just remember to do kick-a** work.

3. Building on point #2, I’ve also been able to parlay project-basis assignments into larger scale ones. For instance, a client that hired me to rewrite their web content now has me overseeing all their company marketing/branding/PR efforts.

4. It has been incredible how much my current clients have been referring me to other potential clients. I humbly take this as a sign not just that I’m adding value but that, as a freelancer (who is nonexclusive), taking on projects with other companies is not viewed as being disloyal. And I love the feeling that no one company “owns” my time. Don’t be shy: tell your clients that you’re looking for referrals.

4. Many folks who are in between jobs or careers are taking time to delve into drafting “the book they’ve always wanted to write.” My time spent with potential authors has gone up, not down this past year. I’m just happy to see that those in transition are using their time wisely . . . and productively. A handful of clients have even gotten books onto Kindle in as little as three months.

Please feel free to share your “positive” stories of freelancing in our current economy . . . and write on!

Gina