JULY WRITING WORKSHOPS

Good summer, all,
I've been invited to participate in 2 events in Pittsburgh this month, both which will address writing and publishing:

Publish, Don’t Perish: A Step-by-Step Guide to Getting Published
Women’s Small Business Association Small Business Week
Monday, July 13, 1 p.m.
Season’s Reception and Event Center
Comfort Inn, Pittsburgh East
699 Rodi Road
Pittsburgh, PA 15235
www.WSBA.ws
Be a part of WSBA’s Small Business Week, July 13-17, with great topics to help business owners market and grow their businesses on a budget. My talk will help you assess your writing project, deciding on a publishing venue, and learn how to submit your work to publishers and literary agents. Check out the full week’s topics at the above website.

Writing a Book: From Thought to Publisher
Tuesday, July 21, 3:30 to 4:30 p.m.
Fifth Third Bank, 5834 Forbes Avenue, Squirrel Hill
www.spahrconsulting.com
Join me for an author panel discussion of getting published, part of the Champion’s Series sponsored by Spahr Consulting.

Imagine. Connect. Act.

Writerly types,

A colleague just turned me onto this great website that lists oodles of opportunities to volunteer around the globe (which can be parlayed into stories to write about and ideas to pitch to publications). Idealist.com also is a good place to find a summer intern--which is what I've decided to do (business is so good I need a little help!). Conversely, if you are looking for an internship in journalism or various other fields, check out the postings on this site: www.idealist.org.

Gina

“In these economic times,” freelancers are booming...

I read an article yesterday that noted how often the phrase “especially in these economic times” is being used in the media. As an unstoppable optimist, I’d like to turn news of our current economic downturn into an upswing for all freelance writers out there. Here are some positive things that have happened this past year:

1. I’ve found that while more companies have laid off full-time employees in their marketing departments, they still have work that needs to get done. Hence, freelancers save the day. Freelancers are a bargain because companies don’t have to pay health benefits, paid days off or sick time—something that costs employers an average of 20-35% of a full-timer’s comp package. And we don’t stand around the water cooler, idling.

2. I’ve found that once I’m “in the door” with a client company, I can parlay project work into a long-term relationship. Even after the Great Recession passes, I believe companies will still be looking to run lean and mean. Again, freelancers save to day (and the budget). Just remember to do kick-a** work.

3. Building on point #2, I’ve also been able to parlay project-basis assignments into larger scale ones. For instance, a client that hired me to rewrite their web content now has me overseeing all their company marketing/branding/PR efforts.

4. It has been incredible how much my current clients have been referring me to other potential clients. I humbly take this as a sign not just that I’m adding value but that, as a freelancer (who is nonexclusive), taking on projects with other companies is not viewed as being disloyal. And I love the feeling that no one company “owns” my time. Don’t be shy: tell your clients that you’re looking for referrals.

4. Many folks who are in between jobs or careers are taking time to delve into drafting “the book they’ve always wanted to write.” My time spent with potential authors has gone up, not down this past year. I’m just happy to see that those in transition are using their time wisely . . . and productively. A handful of clients have even gotten books onto Kindle in as little as three months.

Please feel free to share your “positive” stories of freelancing in our current economy . . . and write on!

Gina

Amazon Launches Publishing Program

Online Bookseller Starts AmazonEncore

By Rachel Deahl -- Publishers Weekly, 5/14/2009 7:50:00 AM

In its most significant foray into publishing, Amazon has acquired world English rights to a self-published novel by a midwestern teenager called Legacy. The acquisition is the first for the e-tailer's newly launched publishing banner, AmazonEncore. Amazon is re-releasing the fantasy title, in hardcover, in August. The book, by Cayla Kluver, is part of a planned a trilogy--it was published under the banner Forsooth Books, founded by Kluver and her mother--and, according to Amazon, is the first in a currently unknown number of titles from AmazonEncore.

Jeff Belle, v-p of books at Amazon, said the new publishing program, while focused on self-published books with promise, could also target out-of-print titles from major houses. Belle was vague about both the criteria used in the selection of Legacy and the terms of the deal with Kluver. (Kluver does have an agent, but Belle would not disclose any details about the nature of the deal Amazon struck with her.)

In terms of the criteria used to select Kulver's title, and future AmazonEncore titles, Belle said the company is relying on a combination of sales data and customer feedback. When asked what feedback was used, in addition to the customer reviews on the site, Belle said "customers have many ways of interacting with us" and would not elaborate. And, when asked about the validity of the customer reviews, which in the past had come under question with certain customers (or authors) submitting multiple reviews, Belle said "certain controls are built into the process for customer reviews." (Kluver currently has 15 customer reviews for Legacy, 12 of which are five-star reviews.)

Belle said that Legacy was one title on a lengthy list of potential AmazonEncore books, although he declined to say how many books Amazon may release annually, noting the list will be decided by "how many great books we can identify." As for the editorial process used by AmazonEncore, Belle said a "team of editors" read a number of manuscripts on the list and their literary judgement were taken into consideration along with "what they think the incremental sales opportunity might be."

In addition to the hardcover, Amazon will release Legacy as an audiobook (through Audible) and as an e-book (as a Kindle edition). Belle said the company will make a decision about a first printing--the company's using an offset printer for the title--based on pre-order information and other data. And, moving forward, print runs will be made on a title-by-title basis.

Amazon will also work with wholesalers to get the title into bookstores.
When asked if he thought publishers might be leery of the industry's most dominant online retailer moving into what looks like traditional publishing, Belle said he doesn't see why AmazonEncore would make anyone fearful. "I wouldn't say this is a new model; there are other examples in the marketplace of retailers who've done similar things," he said. He then added that a number of publishers he spoke to about the program gave positive feedback, noting that "publishers want to see how we could work together on this model," returning to the example of AmazonEncore bringing back into print a publisher's oop title.

2 Upcoming Events

The spring weather here in Pittsburgh is so lovely . . . lush and green, flowerbuds and butterflies, warmer breezes. Step out and meet other writers and creative professionals in the 'Burgh at these 2 upcoming events:

The Mary Roberts Rinehart Pittsburgh Chapter of Sisters in Crime
Monday, June 1, 7 to 9 p.m.
Mystery Lover’s Bookshop, Oakmont, PA
http://www.pghsinc.com/
Join in my discussion and Q&A of “The Conscious Writer: How to be Prolific in Your Art, Your Heart and in Your Life”. Sisters in Crime is an international organization of writers, readers, booksellers, agents, editor, reviewers and teachers interested in promoting the work of women mystery writers.

Women’s Power Lunch Spring Mixer
Wednesday, May 27, 7 to 8 p.m.
Morton’s Steakhouse, 625 Liberty Avenue, Pittsburgh, PA 15222 (map)
http://www.womenspowerlunch.com/
Join me for upscale networking at one of Pittsburgh’s finest restaurants, with wine and appetizers to die for. The Women’s Power Lunch organization has a special magic. Its mission is “empowering women through networking”.

Jim Carrey is My Hero

Hey all! What does my new book, Everything Matters, Nothing Matters have in common with Jim Carrey, one of Hollywood's top actors? (and one of my favorites!) Find out by reading a review in the May issue of PITTSBURGH Magazine, on newsstand now! http://www.pittsburghmagazine.com/.

Gina

Need More Time to Write? Get Organized!

Several clients have said to me recently that they cannot seem to find time to write. There’s a lot I could say about that but for the moment, I’m going to suggest that one of obvious ways to find more time to write is to get organized. These five tips, when followed, will make you more productive.

1. Get in the Zone

Pick one task to accomplish and stick to it. Set a goal in your mind that your chosen project will be finished by a certain time (lunchtime, end of day, before next week). Zone out and tune into that project only.

Multi-tasking certainly has its value (and so does its opposite, multi-slacking, ha, ha) but when we split our attention among tasks, oftentimes none of them get done right. If you find yourself in a perpetual state of having projects started but not completed, then multi-tasking may be working against you. Choose one assignment and move it to completion. Trust me, you’ll feel good afterwards.

2. Get Out of Dodge

Once you commit to number 1, above, don't allow yourself to be interrupted by unnecessary phone calls, emails, texts, office visitors, etc. Screen calls, close your email inbox and tape a do-not-disturb sign on your office door, if necessary. (Just pretend you’re at a hotel.)

3. Get in the Habit

Once you’ve mastered 1 and 2, make them a habit. Use a trigger to remind you to do so. I set my writing time as a task in Microsoft Outlook. If you keep a timesheet, block out writing time just as you would for other work projects. I treat myself like a client—meaning that I honor my writing time as much as I do my billable client time.

4. Get Good Tools

Using the right tools on any job can increase productivity, and writing is no exception. Some of the latest software that offers templates for outlining and plotting a novel, e.g., could be just the ticket. Upgrading to a faster-running PC may be what you need. Even low-tech stuff, like having a supply of ink pens that actually work can be helpful. And using a comfortable, ergonomic chair is a must.

5. Get Inspired

Before you dive into your chosen project, take a few minutes to clear you mind and free your heart for the work ahead. Go for a quick walk, do a 15-minute meditation or gentle yoga stretches to get the blood flowing, or take a few minutes to pick some flowers from your garden to enliven your workspace.

So get organized, surround yourself with the proper tools, stop briefly and smell the roses . . . then get to work. After all (as I always say), writers are people who write!

2009 BookExpo / Writer's Digest Writer's Conference

Write Better, Get Published
Wednesday, May 27, 2009
Jacob K. Javits Convention Center
New York City

I had the pleasure of attending BookExpo America last year in Los Angeles as a new author. What an exhilarating event . . .so many people who love books in one place (as many as 50,000 people)! My publisher, St. Lynn's Press, arranged for me to sign at BEA, and I was in great company along with Barbara Walters, Mark Victor Hansen, actress Marilu Henner and a slew of best-selling fiction authors.

The Writer's Digest Books Writer's Conference is in its seventh year at BEA. This one-day intensive conference has become one of the country's leading writing conferences, with motivating workshops where aspiring writers can learn how to hone their craft in all genres of writing, as well as receive information on getting published. Admission is $199. Register at http://www.bookexpoamerica.com/Conference/Writers-Conference/.

Perhaps best of all, it's being held this year in Manhattan, one of my fav places on earth. What's not to love about being in the Big Apple around a bunch of book lovers?

Lack writing focus? Try these tips!

A question that I’m asked frequently by aspiring freelance writers is this: “How do I get and stay focused on my writing?” If you’re just starting a freelance writing career and need a bit of help in this regard, here are some tried-and-true tips.

1. Give yourself time to brainstorm and make a list of all the things you would like to write about. Then breeze through that list and narrow it down to your top areas of interest. Write on these two topics for awhile and set aside all else for the time being.

2. At the beginning of your week, sketch out a plan for the week and include only tasks that include your two chosen topics. Whatever you’ve decided to write about—whether molecular fusion or growing a patio garden, for example—focus on the kinds of articles you want to write. Studying various publications and get a feel for the kinds of articles they publish. Then, get busy and write some queries to a few of these markets.

3. Start small by making a few simple changes in your life that give your writing greater priority. If you're trying to develop a freelance career while working a full-time job, ease into it. Giving yourself just 30 minutes each day to write queries, research markets or polish an article draft will be enough to get you moving in a productive direction. It doesn't matter when you schedule those 30 minutes—it could be early morning or on your lunch hour. The important thing is to do it consistently.

4. Part of your weekly plan should include networking with other businesses and writers, even if it’s just through Facebook, blogging or joining a local writer’s group. Contact with other writers will keep your passion for writing alive, even when the pressures of work and family threaten your focus. Of course, networking can result in writing assignments, as well.

5. Have fun. Writing should be a joy not a chore. If you’ve tried all these things and are still unfocused, consider hiring a writing coach (me or someone else) to give you an assist in this area. It can make all the difference in your writing path spiraling up instead of out of control!

Yes, You CAN Write a Book!

For writers in or near the Pittsburgh region, consider joining us for what is sure to be a informative and inspiring conference. Here's the low-down:

Yes You CAN Write a Book!
Tuesday, April 7, 9am to noon
Registration & Book Signings begin at 8:30am
The Sheraton Station Square
300 West Station Square Drive, Pittsburgh, PA 15219

Have you been thinking of writing a book, articles, blog or workbook for life or business? This inspiring workshop will get you started! Would you like to meet and get tips from women who have been there...done that?

Meet these dynamic local authors:
Jennifer Antkowiak
Gina Mazza Hillier
Eleanor Schano
Dr. Nancy Mramor
Mary Jo Rulnick
Carole Obley

The panel will be sharing their experiences and tips to help YOU! Come and rub elbows with the finest and most accomplished business women in the area. Meet the authors in person for book signings before and after the workshop.

Cost: $35 for Members and $39 for Non-Members
Register now ONLINE (http://www.pittsburghprofessionalwomen.com/) or call 412.928.3663

Silver Lining Contest

I just read about a writing competition called the Silver Lining Contest and I thought it was worthy of passing along word about it.

This competition, a partnership between Adams Media (the Cup of Comfort anthology publisher) and Redbook magazine, will award $1,000 to a Grand Prize winner. The winner's work will be excerpted in the magazine and published in full on the Cup of Comfort website. To enter, write a 1,000- to 2,000-word personal essay about finding comfort in today's economy.

Deadline is May 15. There is no fee to enter. The contest is open to legal residents of the US and Canada, 18 years of age and older. To learn more, visit http://www.cupofcomfort.com/learnmore/.

Good luck!

The Healing Power of Words

Last weekend, I had a chance to attend a 3-day interactive experience at The Chopra Center in southern California called Healing the Heart. Chopra Center co-founder David Simon, MD led about 130 of us through a deep process in which we explored our emotional constraints. Integrating the ancient wisdom of Ayurveda with modern psychological principles, we identified, mobilized and released the pain in our hearts, and replaced it with emotional freedom and an expanded capacity to forgive, heal and believe in love once again.

The first full day of the course was intense. Many of us ended that day feeling spent and unresolved. Stories were shared. Tears were shed. Wounds were exposed. “You’ll feel worse before you feel better,” David cautioned us, “because you’re calling your ‘stuff’ out of its hiding place.” He likened it to what happens when cleaning a fish tank—the bottom gunk gets stirred up. Everything looks murkier. The fish thrash around, confused. But eventually, things settle into a renewed clarity—which they did by our final day of the course.

Part of what made this process so effective was journaling our thoughts. David gently glided us into the writing process by way of meditation, music and reading soul-stirring poetry from 14th Century Sufi master Hafiz. As we each found our still point, David instructed us to keep our pens moving until he said “stop”. What came out of me and onto the page was my own internal jagged poetry about my present life—expressions of disbelief, grief, acceptance and surrender. Writing is what moved me, by day three, into the light of self-understanding. My own words freed and healed me.

So when you’re feeling conflicted and murky, stir things up even more by grabbing a pen and going further into that space. Do as Hafiz advises:

Don’t
Surrender
Your loneliness so quickly.
Let it cut more
Deep.
Let it ferment and season you
As few human
Or even divine ingredients can.

The Lyrical Reality

I've got to say, there's nothing like music and lyrics to add a shimmer of inspiration to one's writing day. Lucky for me, my teen-age son is an iTunes afficionado, so I've got an impressive playlist on my Mac that I can tap my foot to while I work. My words become melodious. And sometimes, the lyrics so move me that I have to stop what I'm doing, go to a site like Metrolyrics.com or elyrics.com and read each verse. A well turned phrase can get me "high on intellectualism" (Sheryl Crow) or spur me to "celebrate the malleable reality" (Jason Mraz). So, it's all in a day's work...but I've heard it sung that a Working Class Hero is something to be . . . (uh, John Lennon).

From First Draft to Firestarter

It’s that time of year when I start thinking about my firewood supply for the upcoming winter. Making a romantic, roaring fire in the family room hearth is one those things that gets me through—even allows me to enjoy—the harsh winter months.

I live on several acres with lots of deciduous and evergreen trees, so wood is abundant. Over the past few years, random piles have accumulated around the yard from trees that were trimmed, damaged by lightening or windstorms, or died of natural causes. (Hmmm…how else would a tree perish?) Things were looking a little messy until my neighbor, Bud, paid me a visit last week.

Retired and an avid outdoorsman, Bud arrived in his Ford pick-up and offered to take all of my wood piles, pass them through his electric wood splitter, and stack it all very neatly near my driveway. Along with restoring my faith in basic human kindness, Bud’s neighborly deed provided me with a good analogy for the writing and editing process.

Many clients come to me when their writing projects are in the draft stage. Some parts of it are like cherry wood, sweet-scented and solid enough to be the foundation of their story. Other parts may look like a bunch of craggy sticks and small fragments but bundle them together and they’re perfect kindling to get the fire started. Still, other parts are dead wood, rotted, and should be tossed, nothing more.

Do have something in draft stage? I suggest you look at your project as a fire in the making. Keep chopping and splitting and tossing and stacking until you have not only a thing a beauty (like my picture, above) but something that will provide warmth, comfort and a glow of romance to those who read it.

On Being Published: What a Road Trip

(part 2 in blog series)

To continue my story, below . . . I now had a solid first draft of something. What to do next? Life ensued, busy as always, and my daily writing work took precedence. In addition, I’d been hired to co-author another nonfiction book with a woman in Hollywood (I promise to talk about that amazing story in an upcoming blog entry); the writing of that project was to commence in the fall of 2006. As spring warmed to summer, I thought about MY manuscript. If I didn’t do something with it soon, it would have to wait until the following year.

So I made a commitment to polish that draft—again, in my spare (!) hours—enough to feel comfortable showing it to an editor at St. Lynn’s Press. Honestly, I didn’t know what I had (was it substantive enough for a book?) and didn’t actually think the publisher would be interested in it. My goal for sending the manuscript to the editor was November 10—my birthday, a gift to myself. The following week, I dove into the co-author project and stayed immersed in it through the following May.

Here’s where the story gets really good—well, for a writer, anyway. Within a few weeks after turning in the co-author project, I received a call from the editor at St. Lynn’s. The publisher was interested in my project! On a mid-June afternoon, a contract arrived in the mail. Warm summer rain fell on my arms and face as I tore open the envelope . . . warm, cleansing, redemptive rain. With outstretched arms and my face lifted heavenward, I began to twirl right there on the driveway, a happy dance of dreams come true. I signed the contract on July 14—France’s Bastille Day—as a symbol of my independence and “uprising” as a writer!

In the meantime, a second contract with Findhorn Press was offered for the co-authored project. Go figure. I’d hit pay-dirt: 2 book contracts for 2 separate manuscripts with 2 different publishers…in 2 months time.

So now I’m on a different sort of road trip. These past months, I’ve been traveling to promote Everything Matters, Nothing Matters: For Women Who Dare to Live with Exquisite Calm, Euphoric Creativity and Divine Clarity. How these writings came to be a book is itself an example of the topic I’ve written about.

And in keeping with my book’s theme of embracing paradox, I will end with this: I’m somebody . . . I’m a published author! And I’m nobody . . .meaning, if I can do it, so can you.