Monday, October 26, 2009

Taking My Own Advice . . .





I’ve been acting like the doctor who never gets a check-up, the mechanic who skips oil changes, the accountant who owes back taxes. You see, part of my work is to help individuals and companies put their best foot forward in words, and I’ve been remiss at doing the same with my writer website. For a while, I’ve been saying that my site needs to better reflect who I am and how I serve. Well, the time has come to put my money where my mouth is. Time to quit being loquacious and just get down to it.


And that’s exactly what I’ve been doing. One of the many hats I’ve been wearing these past few months is “doyenne of web redesign.” Far from being another chore on my marketing agenda, I’ve been giddy with excitement about reinventing this site. I assembled a highly creative and talented team—photographers, stylist, graphic designer and web master (the accompanying photos tell a bit of the story)—but in the end, it came down to doing what I do for everyone else: put pen to paper (actually fingers to keyboard) and, as Rumi says, “open the window in the center of your chest and let the birds fly out.” Ah!


My newly refashioned Ginamazza.com site launches on November 1. You DON’T want to miss it.


Stay tuned!

Gina


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